VENN News
CNN’S “GOLDILOCKS” POSITIONING CRISIS
Branding in a bifurcated marketplace - In today’s bifurcated marketplace the “sensible middle” is the no man’s land of branding. (5 min. read)Over the last couple of days pundits have issued hot takes regarding why CNN chairman and CEO Chris Licht was fired after just...
Scenario Planning & Growth Strategy – Insurance Against Disruption
DISRUPTION LURKS ‘ROUND EVERY CORNER
Scenario Planning & Growth Strategy – insurance against disruption
Why Corporate Values Fail Brands
Do your company’s values resonate with your employees? If not, chances are the values themselves are the problem. Chances are they’re not values at all but instead merely table stakes.
Knowlton School of Architecture
Case Study: Knowlton School of ArchitectureWhitespace: Lead the Way We created a new brand positioning for one of the country’s most prestigious schools of architecture. VENN uncovered unique attributes which attractive to prospective undergraduate and graduate...
Grandview Heights Schools
Case Study: Grandview Heights SchoolsWhitespace: A Small Place to Dream Big Located in a fast growing and popular inner ring suburb, the Grandview Heights City School District sought a positioning and brand image which reflected its status as one of the best...
North Market Dublin
Case Study: North Market DublinVENN is TIP TOP! Their solid solutions to sensitive issues enhance the Market’s perception, and their campaign for our grand opening is something our customers will love.”Whitespace: A bridge to expansion Venn explored hundreds of...
The Athletic Club of Columbus
Case Study: The Athletic Club of ColumbusWe quickly gained confidence in the depth of VENN’s judgment on issues related to our industry, their ability to extract valuable input from the committee, and their overall systematic approach. Their work breathed fresh air...
The Athletic Club of Columbus
Case Study: ArticulationWhen faced with the pressing need to align my brand with a decade of steady but disjointed business evolution, I turned to Venn to “true up” our position and strategy. I walked away with clarity to launch the next phase of our growth with...
Articulation
Case Study: ArticulationWhen faced with the pressing need to align my brand with a decade of steady but disjointed business evolution, I turned to Venn to “true up” our position and strategy. I walked away with clarity to launch the next phase of our growth with...
WSA
Case Study: WSAVENN collaborates to extract a pointed brand and business strategy. There is no imposition….just data mining, analysis, and the smart translation of your inner being into a strategy that is custom tailored to differentiate. Their advice pointed towards...
Baesman
Case Study: Baesman The VENN team helped us to blend our various businesses into one cohesive brand that will enable us to talk about Baesman with one voice. VENN’s blending of business and brand strategy enabled us to unlock a compelling story that we can use for...