Case Study: Knowlton School of Architecture

Whitespace: Lead the Way

We created a new brand positioning for one of the country’s most prestigious schools of architecture. VENN uncovered unique attributes which  attractive to prospective  undergraduate and graduate students alike, and which positively differentiate the School from some of the nation’s best architectural programs. Points of distinction include a disproportionately high degree of gender equity amongst both the student and professor populations, a unique balance between the teaching of theory and practice, and one of the most acclaimed buildings to house a school of architecture, all resulting in a program which graduates future leaders than merely practitioners.


  • Brand positioning
  • Personas