Case Study: The Athletic Club of Columbus

We quickly gained confidence in the depth of VENN’s  judgment on issues related to our industry, their ability to extract valuable input from the committee, and their overall systematic approach. Their work breathed fresh air into our 108 year old club culture.”

Paul Kroll Jr.

General Manager, The Athletic Club of Columbus

Whitespace: The Modern City Club

VENN partnered with this venerable Columbus institution to differentiate it from other private clubs and chart a path for sustainable growth. As Columbus’s only “Modern City Club”, we emphasized the ACC’s role as an urban oasis in one of America’s fastest growing cities, and redefined exclusivity to attract and retain a diverse mix of Columbus’s most interesting Post-Millennial influencers.


  • Member research
  • Competitive assessment
  • Stakeholder interviews
  • Strategic planning
  • Brand positioning strategy
  • Persona development
  • Tagline development