Work

Designed specifically for mid-sized brands

 

The right fit delivers the level of attention you deserve and the expertise your brand requires.

 

We apply our big brand experience to fast growing challenger brands and purpose-driven businesses with a bias for action and a passion for growth.

Our Clients:

Mid-Sized Clients

We’re built for mid-sized businesses. We partner with fast growing challenger brands with a bias for action through a proprietary process, approach and business model which provides the attention you deserve and the level of experience, talent and expertise that your business demands.

Case Study: IGS Energy

They’ve become strategic thought partners who are as committed to the work and to our success as if it were their own business.

Jen Bowden

VP, Brand & Social Impact, IGS Energy

Whitespace: Let’s go green for good.

Transformed a traditional energy provider into a  purpose – driven business focused on building a sustainable energy future for a healthier planet, through the development of a comprehensive strategic and creative re-alignment which resulted in a new target consumer, company name, brand image and identity.

Services:

  • Competitive Analysis
  • Consumer Research
  • Brand Positioning Strategy
  • Tagline Development
  • Persona Development
  • Brand Architecture
  • Brand Standards
  • Brand Video
  • Campaign Development
  • Broadcast and Outdoor Advertising
  • Media Planning
  • Social Strategy and Public Relations
  • Internal Launch Campaign
  • Copy Development
  • Product Naming

Launch Campaign

Ads

Out of Home

:15 second TV Spots

Case Study: Libbey

VENN was fantastic to work with. The combination of their business and creative skills unlocked Libbey’s competitive points of difference while articulating our essence in a campaign-ready manner. A great balance between listening and learning, while challenging us to think more expansively about who we are and how we go to market.

Mike Bauer

CEO, Libbey

Whitespace: For Makers by Makers

VENN partnered with this iconic, 200 year old American brand to discover it’s brand essence as the makers of the world’s finest tableware  for the makers of drinks, the makers of meals and the makers of memories

Services:

  • Customer research
  • Brand positioning strategy
  • Persona development
  • Tagline development
  • Campaign development

Case Study: Crane Renovation Group

VENN was instrumental in helping us define our target consumers and formulate highly effective strategies for surpassing their changing wants, needs and demands.

Tanny Crane

CEO, Crane Group

Whitespace: Take Care

Comprehensive qualitative consumer  segmentation and scenario planning identified a new market and growth opportunity for the Able Roof and Mr. Roof brands to provide higher-end consumers with concierge-level service for exterior renovations. As the “Caretakers for your home”, Able and Mr. Roof provide peace of mind that exterior renovations will be executed quickly, beautifully  and correctly the first time.

Services:

  • Focus groups
  • In-home 1:1’s
  • Consumer segmentation
  • Scenario planning
  • Growth Strategy
  • Brand Positioning
  • Naming

Case Study: Wusthof

We gained amazing insights into our business, our brand and our customers. Every step of VENN’s  process has been key in helping us to clarify and build our company.

Harald Wusthof

CEO, Wusthof

Whitespace: Craftsmen of the World’s Singularly Finest Cutlery. Made in Germany. Always.

Created three distinct opportunities for growth, the most viable of which, entitled, “A design forward, super-premium brand, provided Wusthof with the opportunity to capture an affluent market while providing growth via a positive brand halo in its core segment. Accomplished these goals without creating channel conflict, and  successfully repositioned the brand as singularly focused on premium cutlery.

Services:

  • Stakeholder Interviews
  • Competitive assessment
  • Scenario planning
  • Growth strategy
  • Brand positioning

Case Study: Jeni’s Splendid Ice Cream

We just completed a big project with VENN. It’s like psychotherapy for your brand – every company should do it!

Jeni Britton Bauer

Founder, Jeni’s Splendid Ice Cream

Whitespace: America’s  Artisanal, Super-premium Ice Cream

As one of first clients in  our fledgling business’s infancy, we partnered with Jeni’s Splendid Ice Creams to identify the opportunity to grow beyond four locations and  become the premiere player in the nascent world of super-premium ice cream. VENN helped inspire the communication of Jeni’s personal brand and the focus on real, natural ingredients, artisanal recipes  and a vision for future growth.

Services:

  • Brand Positioning
  • Persona Development

Case Study: Penzone

After working with VENN, we’re inspired about the future for our brand. They outlined the framework for how to evolve our brand. Now, we just need to make it happen!

Debra Penzone

President, Penzone

Whitespace: We get personal

Identified opportunity to reintegrate three disparate businesses under a shared expertise in personalization. Leveraged Baesman’s deep retail experience to position the company as THE customer engagement  experts for mid-sized brands, and  that help their clients achieve more than they ever thought possible.

Services:

  • Brand Repositioning
  • Campaign development
  • Tagline  development
  • Copy

Case Study: Sleep Number

This work is a real game changer. through it we discovered our purpose of improving lives through individualized sleep experiences and the concept of “One size does not fit all.” We determined that Sleep Number is the only brand that actively adjusts to each individual’s needs and why we’re the only, true innovators in sleep.

Shelly Ibach

President & CEO, Sleep Number

Whitespace: Individualized Sleep Experiences

Across a five year relationship, we assisted Sleep number on a host of projects focused on clarifying their positioning, improving and clarifying product naming and identities and introducing new product/services introductions including SleepologySM , Sleep IQSM  and IndividualFitSM   which together changed the perception of Sleep Number from a more moderate, demand generation – based brand perception to a premium, tech-driven innovator-based perception.

Services:

  • Brand positioning
  • Naming
  • Identity development
  • Merchandising
  • Brand standards

Consulting Services Clients

Been there. Done that. And know how to help. As consulting industry veterans who have led large firms, our partners possess a unique understanding of how to position consulting practices and develop powerful and actionable strategic plans and growth strategies that take consultancies to the next level.

Featured Case Study

Case Study: Fisher Management Partners

I loved the way Dirk and Mike challenged our team to think differently and view our business from a different perspective.  And they did this with a professional, respectful approach.

Todd Fisher

Managing Partner, Fisher Management Partners

Whitespace: Partner to Grow

Fisher Management Partners loved our work so much they became our partners! Our work identified three points of competitive differentiation: Fisher’s unique Working Partner Model comprised of highly experienced, seasoned industry professionals, a geographic focus in Columbus, and a broad breadth of services and capabilities that empower Fisher to provide  services which span from strategy through execution. The new positioning communicates that Fisher Management  Partners  are passionate about the pursuit of business transformation which is reflected in a  name change emphasizing the benefits of the  unique working partner model, a  new logo and identity system,  and a new website, all created  by VENN.

Services:

  • Customer interviews
  • Brand positioning
  • Naming
  • Identity development
  • Website design

New Branded Website

Case Study: Baesman

The VENN team helped us to blend our various businesses into one cohesive brand that will enable us to talk about Baesman with one voice.  VENN’s blending of business and brand strategy enabled us to unlock a compelling story that we can use for all of our marketing and sales efforts.  The folks at VENN were great to work and their co-creation process enabled us to be part of the process.  I highly recommend Venn Growth Collective for anyone looking to take their organization to the next level.
Rod Baesman

CEO, Baesman

Whitespace: We get personal

Identified opportunity to reintegrate three disparate businesses under a shared expertise in personalization. Leveraged Baesman’s deep retail experience to position the company as THE customer engagement  experts for mid-sized brands, and  that help their clients achieve more than they ever thought possible.

Services:

  • Brand Repositioning
  • Campaign development
  • Tagline  development
  • Copy

Case Study: WSA

VENN collaborates to extract a pointed brand and business strategy. There is no imposition….just data mining, analysis, and the smart translation of your inner being into a strategy that is custom tailored to differentiate. Their advice pointed towards a future which is achievable, in tune with our persona, and inspirational. Our leadership has grown in energy as a result of working with VENN and is aligned to meet stretch goals. Our future success will be in large part due to their efforts!

Tim Hawk

Principal, AIA, WSA

Whitespace: Environments That Work

As a leading boutique architectural firm with renowned commissions including the Knowlton School of Architecture, WSA principals were looking for growth opportunities in an increasingly competitive environment. VENN recommended WSA focus on its core competency of creating collaborative innovation spaces, by becoming “partners in productivity” with their clients. We developed “Talent Arc”. – architecture designed around  the needs of employees to improve performance and happiness. WSA began to expand regionally and provide additional services including environmental communication via a new brand identity and website launched in late 2019.

Services:

  • Scenario Planning
  • Growth Strategy
  • Brand positioning
  • Tagline Development
  • Persona development

Case Study: Coplex

Whitespace: Disrupt Yourself 

VENN helped Coplex hone in on their brand strategy by evaluating the competition, and crafting a messaging strategy that differentiated them from the competition in the new and evolving corporate innovation space.  VENN’s streamlined process enabled Coplex to quickly get to their new strategy and begin to execute new marketing efforts to capitalize on on their new positioning.

Services:

  • Brand positioning
  • Tagline Development

Case Study: Articulation

When faced with the pressing need to align my brand with a decade of steady but disjointed business evolution, I turned to Venn to “true up” our position and strategy. I walked away with clarity to launch the next phase of our growth with grounded confidence.

Ruth Milligan

Founder, Articulation, Inc.

Whitespace: Leading with Story  

The fast growing storytelling experts and presentation training team at Articulation partnered with VENN to identify ways to differentiate their unique talents  and to stand out from a sea of “me too” presentation training practices. We identified a whitespace for this differentiated offer by positioning articulation as “The Storytelling Experts” and the development of leadership skills that help executives maximize careers and improve lives through improved communication and articulation of their most important messaging.

Services:

  • Brand Positioning

  • Growth Scenarios

  • Campaign development

Low Bono Clients

Helping the Helpful. We work with select Not For Profits, social enterprises and small start-ups on what we call a  “Low Bono” basis, discounting our standard professional fees considerably for organizations we love which do good and which help make the world a better place. While our fees can be discounted by as much as fifty percent, we believe that all organizations need some skin in the game in order to prioritize, maintain focus and invest effort in important strategic  and creative initiatives.

Featured Case Study

Case Study: The Ohio State University Recruitment Campaign

Whitespace: Will it be you?

We partnered with the Enrollment Services Marketing and Strategic Communications team at The Ohio State University to develop a multi-touchpoint recruitment strategy and campaign to be utilized by various colleges to target both internal recruiting teams and external. prospective students. The goal of this effort to was to promote the department as a respected partner and enrollment authority, to assist colleagues in understanding their impact on the lives of students, and to celebrate the team’s successes. “WILL IT BE YOU?” is about changing lives by challenging recruiters and prospective students to ask themselves if and how they will positively impact the lives of students and themselves through the pursuit if a degree at OSU. The campaign elements were created as a toolkit which included emails, posters, copy samples, web content, a promotional video, print collateral, outdoor, environmental graphics social media content, and campus tour materials. 

Services:

  • Internal Campaign Development
  • External Campaign Development

Toolkit for Colleges

Branded College Tour

Case Study: The Athletic Club of Columbus

We quickly gained confidence in the depth of VENN’s  judgment on issues related to our industry, their ability to extract valuable input from the committee, and their overall systematic approach. Their work breathed fresh air into our 108 year old club culture.”

Paul Kroll Jr.

General Manager, The Athletic Club of Columbus

We quickly gained confidence in the depth of VENN’s  judgment on issues related to our industry, their ability to extract valuable input from the committee, and their overall systematic approach. Their work breathed fresh air into our 108 year old club culture.”

Paul Kroll Jr.

General Manager, The Athletic Club of Columbus

Whitespace: The Modern City Club

VENN partnered with this venerable Columbus institution to differentiate it from other private clubs and chart a path for sustainable growth. As Columbus’s only “Modern City Club”, we emphasized the ACC’s role as an urban oasis in one of America’s fastest growing cities, and redefined exclusivity to attract and retain a diverse mix of Columbus’s most interesting Post-Millennial influencers.

Services:

  • Member research
  • Competitive assessment
  • Stakeholder interviews
  • Strategic planning
  • Brand positioning strategy
  • Persona development
  • Tagline development

Case Study: North Market at Bridge Park

VENN is TIP TOP! Their solid solutions to sensitive issues enhance the Market’s perception, and their campaign for our grand opening is something  our customers will love.”

Rick Harrison Wolfe

Executive Director, North Market

Whitespace: For Makers by Makers

Venn explored hundreds of naming conventions and developed launch campaign for the new outpost of Columbus’s historic North Market . the goal of this effort was to reduce confusion between locations, increase awareness and understanding while setting the stage for possible future expansion and creating a launch campaign that would entice visitation.

Services:

  • Naming
  • Launch Campaign

Case Study: Grandview Heights Schools

Whitespace: A Small Place to Dream Big

Located in a fast growing and popular inner ring suburb, the Grandview Heights City School District sought a positioning and brand image which reflected its status as one of the best performing public school systems in the state and country. This work was pivotal to an impending ballot initiative for the first major renovation and construction project in over a century. VENN”s pro bono work resulted in a comprehensive new brand positioning which communicated Grandview Heights history as one of the oldest school districts in Greater Columbus by accentuating the benefits of unique differences including its small size, academic achievement, rich heritage and exceedingly high level of student and parent engagement. This new positioning was expressed in the form of a new tagline  – “A small place to dream big”, a new name for the district – “Grandview Heights Schools” and brand story. VENN’s Collective member Stacy Buttari led the design of a new academic identity,  new spirit logo and visual brand expression. Detailed brand standards empowered the district to successfully and consistently execute all aspects of the new brand across all sports, clubs, academic and arts organizations, digitally, environmentally and in print.

Services:

  • Brand positioning

  • Tagline development 

  • Naming 

  • Academic identity 

  • Athletic identity

  • Brand Standards

  • Photography 

Case Study: Knowlton School of Architecture, The Ohio State University

Whitespace: Lead the Way

We created a new brand positioning for one of the country’s most prestigious schools of architecture. VENN uncovered unique attributes which  attractive to prospective  undergraduate and graduate students alike, and which positively differentiate the School from some of the nation’s best architectural programs. Points of distinction include a disproportionately high degree of gender equity amongst both the student and professor populations, a unique balance between the teaching of theory and practice, and one of the most acclaimed buildings to house a school of architecture, all resulting in a program which graduates future leaders than merely practitioners.

Services:

  • Brand positioning
  • Personas

Case Study: Ohio History Connection

VENN Growth Collective’s uniquely intuitive and collaborative approach to scenario planning ensuring that our team not only reached consensus on the most financially viable plan for growth, but one which would also resonate strongly with the people of Ohio.

Burt Logan

Executive Director and CEO, The Ohio History Connection

Whitespace: Enlivening History

Led large, internal team through a multi-month strategic planning process to identify  the most viable opportunities to drive attendance and increase revenues. VENN assessed and identified  the target consumer, product/service offering, operational investment and projected return for each scenario. Recommendations returned the Not-for-Profit to its roots as the premiere source for the rich history of the Buckeye State, through a detailed plan for returning this venerable institution to self-sustainment.

Services:

  • Stakeholder interviews
  • Strategic planning and moderation
  • Scenario development
  • Growth Strategy
  • Naming
  • Brand Strategy

470 W. Broad Street, Suite B • Columbus, Ohio 43215 • Call Dirk 614.589.5288 • dirk@venngrowth.com