CNN’S “GOLDILOCKS” POSITIONING CRISIS

CNN’S “GOLDILOCKS” POSITIONING CRISIS

Branding in a bifurcated marketplace – In today’s bifurcated marketplace the “sensible middle” is the no man’s land of branding. (5 min. read) Over the last couple of days pundits have issued hot takes regarding why CNN chairman and CEO Chris Licht was fired...
A Bias Toward Paralysis – What’s Impeding Corporate Innovation

A Bias Toward Paralysis – What’s Impeding Corporate Innovation

A Bias Toward Paralysis – What’s Impeding Corporate Innovation “We need to innovate!”  A commonly heard refrain in today’s business environment.  As the pace of change quickens, traditional businesses are confronted on a daily basis by new competitors who...
wsa studios sings venns praises

wsa studios sings venns praises

It’s been great working with the team at WSA Studio  (WSA) on their new growth strategy and brand positioning which will launch later this summer. In the meantime, check out the kind words that WSA’s president and AIA national board member, Timothy...
MAUSFLIX: THE REVENGE OF THE CREATIVES

MAUSFLIX: THE REVENGE OF THE CREATIVES

5 reasons why Disney’s new subscription service may signal the return of content creators to distribution dominance. Ever since Netflix snapped up a truck load of out-of-work indie writers, directors and producers and got into the content creation game, the...