Case Study: WSA

VENN collaborates to extract a pointed brand and business strategy. There is no imposition….just data mining, analysis, and the smart translation of your inner being into a strategy that is custom tailored to differentiate. Their advice pointed towards a future which is achievable, in tune with our persona, and inspirational. Our leadership has grown in energy as a result of working with VENN and is aligned to meet stretch goals. Our future success will be in large part due to their efforts!

Tim Hawk

Principal, AIA, WSA

Whitespace: Environments That Work

As a leading boutique architectural firm with renowned commissions including the Knowlton School of Architecture, WSA principals were looking for growth opportunities in an increasingly competitive environment. VENN recommended WSA focus on its core competency of creating collaborative innovation spaces, by becoming “partners in productivity” with their clients. We developed “Talent Arc”. – architecture designed around  the needs of employees to improve performance and happiness. WSA began to expand regionally and provide additional services including environmental communication via a new brand identity and website launched in late 2019.


  • Scenario Planning
  • Growth Strategy
  • Brand positioning
  • Tagline Development
  • Persona development