Case Study: Penzone

After working with VENN, we’re inspired about the future for our brand. They outlined the framework for how to evolve our brand. Now, we just need to make it happen!

Debra Penzone

President, Penzone

Whitespace: We get personal

Identified opportunity to reintegrate three disparate businesses under a shared expertise in personalization. Leveraged Baesman’s deep retail experience to position the company as THE customer engagement  experts for mid-sized brands, and  that help their clients achieve more than they ever thought possible.


  • Brand Repositioning
  • Campaign development
  • Tagline  development
  • Copy