Case Study: Jeni’s Ice Cream

We just completed a big project with VENN. It’s like psychotherapy for your brand – every company should do it!

Jeni Britton Bauer

Founder, Jeni’s Splendid Ice Cream

Whitespace: America’s  Artisanal, Super-premium Ice Cream

As one of first clients in  our fledgling business’s infancy, we partnered with Jeni’s Splendid Ice Creams to identify the opportunity to grow beyond four locations and  become the premiere player in the nascent world of super-premium ice cream. VENN helped inspire the communication of Jeni’s personal brand and the focus on real, natural ingredients, artisanal recipes  and a vision for future growth.


  • Brand Positioning
  • Persona Development