Case Study: Jeni’s Ice Cream
We just completed a big project with VENN. It’s like psychotherapy for your brand – every company should do it!
Whitespace: America’s Artisanal, Super-premium Ice Cream
As one of first clients in our fledgling business’s infancy, we partnered with Jeni’s Splendid Ice Creams to identify the opportunity to grow beyond four locations and become the premiere player in the nascent world of super-premium ice cream. VENN helped inspire the communication of Jeni’s personal brand and the focus on real, natural ingredients, artisanal recipes and a vision for future growth.
- Brand Positioning
- Persona Development