Case Study: Fisher Management Partners
I loved the way Dirk and Mike challenged our team to think differently and view our business from a different perspective. And they did this with a professional, respectful approach.

Whitespace: Partner to Grow
Fisher Management Partners loved our work so much they became our partners! Our work identified three points of competitive differentiation: Fisher’s unique Working Partner Model comprised of highly experienced, seasoned industry professionals, a geographic focus in Columbus, and a broad breadth of services and capabilities that empower Fisher to provide services which span from strategy through execution. The new positioning communicates that Fisher Management Partners are passionate about the pursuit of business transformation which is reflected in a name change emphasizing the benefits of the unique working partner model, a new logo and identity system, and a new website, all created by VENN.
Services:
- Customer interviews
- Brand positioning
- Naming
- Identity development
- Website design