Case Study: Fisher Management Partners

I loved the way Dirk and Mike challenged our team to think differently and view our business from a different perspective.  And they did this with a professional, respectful approach.

Todd Fisher

Managing Partner, Fisher Management Partners

Whitespace: Partner to Grow

Fisher Management Partners loved our work so much they became our partners! Our work identified three points of competitive differentiation: Fisher’s unique Working Partner Model comprised of highly experienced, seasoned industry professionals, a geographic focus in Columbus, and a broad breadth of services and capabilities that empower Fisher to provide  services which span from strategy through execution. The new positioning communicates that Fisher Management  Partners  are passionate about the pursuit of business transformation which is reflected in a  name change emphasizing the benefits of the  unique working partner model, a  new logo and identity system,  and a new website, all created  by VENN.


  • Customer interviews
  • Brand positioning
  • Naming
  • Identity development
  • Website design

New Branded Website