Case Study: Crane

VENN was instrumental in helping us define our target consumers and formulate highly effective strategies for surpassing their changing wants, needs and demands.

Tanny Crane

CEO, Crane Group

Whitespace: Take Care

Comprehensive qualitative consumer  segmentation and scenario planning identified a new market and growth opportunity for the Able Roof and Mr. Roof brands to provide higher-end consumers with concierge-level service for exterior renovations. As the “Caretakers for your home”, Able and Mr. Roof provide peace of mind that exterior renovations will be executed quickly, beautifully  and correctly the first time.


  • Focus groups
  • In-home 1:1’s
  • Consumer segmentation
  • Scenario planning
  • Growth Strategy
  • Brand Positioning
  • Naming