Marketing Veteran Alida Smith Joins VENN as Strategy Director

Marketing Veteran Alida Smith Joins VENN as Strategy Director

MARKETING VETERAN ALIDA SMITH JOINS VENN AS STRATEGY DIRECTOR Expanding and deepening the firm’s capabilities for new and existing clients.   (Columbus, Ohio; May, 1, 2024) – Brand marketing agency VENN Growth Collective (VENN), announced Tuesday that marketing...
CNN’S “GOLDILOCKS” POSITIONING CRISIS

CNN’S “GOLDILOCKS” POSITIONING CRISIS

Branding in a bifurcated marketplace – In today’s bifurcated marketplace the “sensible middle” is the no man’s land of branding. (5 min. read) Over the last couple of days pundits have issued hot takes regarding why CNN chairman and CEO Chris Licht was fired...