• identity system
• campaign
• storytelling and signature performances

Identity System and Campaign

Featuring a celebratory animated logo and a theatre seat from each of the theatres, the campaign is accompanied by the headline, “We saved you a seat”, inviting the citizens of Greater Columbus to join the celebration. Print, broadcast and in-venue advertising and promotional videos were created for the overarching celebration and each individual theatre’s birthdays. Print campaigns feature actual citizens seated in these seats, reminiscing amusingly about great performances and experiences, both past and present.

Experience Design

We’re honored to have been selected to create a comprehensive brand experience for three of our city’s most cherished and iconic landmarks—The Palace, Ohio and Lincoln Theatres—which are celebrating their one hundredth anniversaries between 2026 and 2028.

VENN partnered with the internal teams at CAPA and the individuals’ theatres to co-create a strategy, marketing plan and creative expression for this three-year celebration. Because these living, breathing institutions are more relevant than ever, it was crucial to develop a solution that emphasized the current and future relevance of the theatres as much as it celebrated their pasts.

Storytelling & Signature Performances  

VENN developed an integrated storytelling narrative, timeline and content for collection and dissemination of stories from the community about each of the theatres’ histories, architecture and famous performers who have graced their stages over the last century.  The stories will be disseminated across social media, with partners, and in a forthcoming documentary and exhibition. Signature performances, annual galas and community celebrations including tours, documentary viewings and performances of resident arts groups are planned for each theatre.