As an innovator in advanced LED technologies and synchronized networks for convenience retailers, ABLE desired a brand strategy, identity and expression that elevated perception and set it apart from less sophisticated competitors.

VENN developed a new name, brand narrative, logo, tagline, identity system, product naming, messaging hierarchy and website which accentuates Able’s customizable, networked solutions that illuminate the store experience from the outside in. Encapsulated by the brand essence and tagline, “Connect Vividly”, this new system emphasizes the ability of Able’s products and services to send real time, customizable messages and offers that resonate emotionally with consumers. Driving them off the street, to the pump, and into the customer’s store.