GROWTH STRATEGY CONSULTING

Don’t leave growth

to chance.

A strategic plan tells you what to do. A growth strategy determines where to go. VENN’s growth strategy consulting and strategic planning services help middle-market organizations identify, evaluate and activate the most achievable path to sustainable growth — bringing together market opportunity, financial viability, organizational capabilities and brand relevance.

 

THE PROBLEM

Where is your greatest opportunity for growth?

Growth creates choices. The challenge is knowing which ones are worth pursuing.

As growth strategy consultants, VENN helps leadership teams answer the questions that matter most:

 

.01

Which customers, markets or offerings hold the greatest potential?

.02

Where can we create a meaningful competitive advantage?

.03

Which opportunities are financially viable?

.04

What capabilities will we need?

.05

Does our brand support where the business is going?

%

Of strategic plans fail.* Not because the thinking is bad — because most strategic planning never assesses the single factor that drives long-term success: discovery of the most opportunistic growth path.

*RSM Research, 2023

Markets evolve faster than strategy.

Too many directions pursued simultaneously.

Internal capabilities are misaligned with external market needs.

Growth strategy often isn’t even part of the process.

Why VENN?

Growth strategy made for the middle.

Middle-market organizations need more than a strategic plan. They need a clear point of view on where growth should come from — and what it will take to get there.

Our business growth consultants bring together management consulting, financial analysis, brand strategy and creative thinking in one senior-level collective — for companies and nonprofits alike.

You get the depth of a larger strategic planning consultancy with a more collaborative, focused and flexible approach.

Delivering outsized impact to culturally relevant brands.

GROWTH STRATEGY: Charting the most brand-enhancing path for growth with tomorrow’s consumers.

GROWTH STRATEGY: Identifying and activating the most opportunistic partnerships and investments for this fast-growing brand.

CAMPAIGN DEVELOPMENT: Helped the organization create a celebration strategy and campaign for three theatres celebrating 100-year birthdays.

 

BRAND STRATEGY: Developed the original brand strategy for the creator of the artisanal, super-premium ice cream category.

How we do it.

From possibilities to a clear path forward.

Led by experienced strategic planning facilitators, our collaborative process combines business strategy, financial analysis, customer insight and brand thinking.

.01

Understand

We assess your organization, customers, capabilities, competitors and market dynamics to identify the priorities that should guide growth.

.02

Explore

Using VENN’s proprietary Growth Pathway Framework, we co-create and prioritize potential paths for growth.

.03

Evaluate

We develop the strongest scenarios and assess their customer relevance, competitive advantage, operational requirements and financial potential.

.04

Activate

We select the most promising path and turn it into an actionable strategic plan with clear priorities, resources, KPIs and accountability.

WHAT YOU GET

Strategy you can act on.

Depending on the engagement, deliverables may include:

    • Strategic Priorities
    • Growth Pathways & Scenarios
    • Financial Models
    • Diagnostic Assessment
    • Actionable Strategic Plan
    • Brand Strategy

How to Engage

Two ways to work with us.

Growth Strategy Engagement

 

Best for: Companies and nonprofits facing a strategic reset or significant growth opportunity where financial modeling is critical.

Includes:

    • Strategic Priorities
    • Growth Pathways
    • Scenario Portraits & Dashboards
    • Financial Modeling
    • Diagnostic Assessment
    • Strategic Plan

Growth & Brand Strategy Engagement

 

Best for: Organizations in need of significant growth that also impacts brand strategy, and requiring financial modeling.

Includes: Everything in Growth Strategy Engagement

    • Brand Strategy
      • Purpose, Beliefs, Vision, Personality, Essence, Proof Points & Story

The reviews are in.

TESTIMONIALS

"

It’s like psychotherapy for your brand – every company should do it!

~ Jeni Britton

Founder Jeni’s

"

VENN was tip top! Their solid solutions to sensitive issues enhanced the Market’s perception.

~ Rick Wolfe

CEO North Market

"

They were instrumental in helping us define our target consumers and formulate highly effective strategies.

~ Tanny Crane

CEO Crane Group

"

VENN was fantastic – they unlocked our competitive points of difference in a campaign-ready manner. Great listeners, who challenged us to think more expansively.

~ Mike Bauer

CEO Libbey

"

We chose VENN because their model and approach are totally different. They’re in our strategic planning meetings, working alongside us to get a ton of work done in record time!

~ Jen Bowden

VP Marketing IGS Energy