Featured Case Study: Columbus Academy

Whitespace: Ready to thrive.

VENN partnered with Columbus’s leading private school in order to reposition the brand by accentuating its greatest strengths and most compelling reasons for a family to attend this premiere pre K –grade 12 institution.

While renowned for the unparalleled academic achievement of its students and their matriculation to some of the world’s most prestigious institutions of higher learning, few prospective parents were aware of Academy’s focus on the whole child.  

This emphasis on the mind, body and spirit and a commitment to the development of happy, well-adjusted students begins with early childhood development across it’s stunning 231-acre campus and continues  through to the upper school, where in addition to academics students enjoy state of the art fine and performing arts facilities and participation in athletic programs that have been honored with more than 90 individual and team state championships. 47% of the student population is comprised of students of color which underscores the institution’s belief that because the world is pluralistic, it should be too.

VENN leveraged this understanding to create a brand whose purpose is to empower students to ignite curiosity, learn voraciously and live with intention in order to be ready to thrive in all aspects of their lives. We created a vision that endeavors to be a place for students to flourish by helping students grow into capable, confident and engaged global citizens.

This new positioning was in turn interpreted into a multi-faceted campaign with multiple consumer touchpoints including radio, television, digital and outdoor spots.

Services:

Brand positioning

Brand video
Tagline
Campaign Development
Environmental Graphics

Our Omni-Channel Strategy

The multi-media approach created several touch-points with the target audiences.  Traditional media paired with strategic digital tactics ensured audiences were exposed to Columbus Academy ads in multiple places, increasing reach and frequency.

OTT & YouTube

Upper funnel channels extended reach and awareness through the use of video.

Print

Ads in Columbus Monthly, the Columbus Parent section within Columbus Monthly, the 2023 Gahanna Visitor’s Guide reaching new families moving into the Gahanna area and Columbus CEO magazine reaching executives.

Out-of-Home

Exposure in the Easton and Downtown areas

Campus 

Wallscape in Columbus Academy Athletic Facility

Direct Mail & Email

We used traditional direct mail targeting specific zip codes and email sent to a targeted list.

Display

Ads on ColumbusMonthly.com as well as programmatic display